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Morpho provides Bubble to Avea, Turkey
Morpho (Safran) announced it is providing Avea, one of Turkey's leading mobile network operators with Bubble, Morpho's innovative mobile marketing solution. Bubble is a unique SIM and network server solution that sends personalized offer messages to Avea's customers. This will allow Avea to promote and cross-sell relevant core products to its customers. With Bubble, Avea's marketing campaigns can now be customized to the users' interests and activities and directly be sent to them in real-time while the phone is still in their hands. Morpho, working with its solution partner Simartis, is integrating Bubble into Avea's Customer Relationship Management (CRM) system to provide highly customized offers to their segmented customer base. This integration means offers will be more relevant to individuals and less likely to be perceived as unsolicited messages by Avea's customers. Delivering more relevant offers has demonstrated a five to ten-fold increase in customers acting on SIM event-triggered marketing messages when compared to traditional bulk SMS campaigns, and double the success of push messages. Bubble is delivered on Morpho's Java™ USIM/LTE/NFC* card technology and is uniquely suited to rapid Over The Air (OTA) deployment to SIM cards already in the field, due to its small footprint in the SIM card. Egemen Kurdo¬lu, IT Group Director at Avea said: "Avea is very active with advertising and promotional campaigns for our subscribers. We were searching to deploy easy and innovative solutions to increase our subscribers' response rates. With Morpho's Bubble application we are gaining more control over the context of our customers to be able to display relevant promotional offers for a variety of our products. According to our first commercial usages with push campaigns, we have obtained a 10% success rate via Bubble versus 5% via traditional SMS campaigns." Yves Portalier, Vice President and General Manager Telecom Business Unit at Morpho Business Solutions Division, said: "With this deployment, Morpho demonstrates its capacity to build and deliver tailored solutions to the market and our customers. Morpho's unique Bubble application allows Mobile Network Operators to sell more of their core products, data, minutes and messages - with a proven increase in the offer acceptance rate compared to bulk SMS and similar mass broadcast methods." See the entire Press Release here
December 22, 2014
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Catalyst Romania investment fund
Local private equity and venture capital fund Catalyst Romania, which supports small and medium enterprises in the technology and media-telecom (TMT) sectors, has taken over a 23 percent stake in Simartis Telecom through capital growth. Catalyst Romania is the first private equity fund dedicated to Romania, mainly financed by the European Investment Fund (FEI) via the JEREMIE initiative, as part of the Sectoral Operational Program ‘Increase of Economic Competitiveness’, co-financed through the European Fund for Regional Development. Catalyst Romania finances, through investments between EUR 200,000 and EUR two million, local SMEs that are mainly active in the TMT area. Besides FEI, which by JEREMIE is the largest contributor to Catalyst’s capital, the other investors in the fund are BT Asset Management (BTAM), members of Banca Transilvania Financial Group, 3TS Capital Partners, as well as other private investors. The fund is managed by 3TS Capital Partners, one of the most important companies of private equity and venture capital in Central and Eastern Europe. The partnership with Catalyst will help Simartis become a global competitor and increase its ability to deliver simultaneously to multiple customers while helping them benefit rapidly from Simartis’ solutions. See the article here.
March 19, 2014
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SESAMES Awards Paris, 16th edition

Best Innovation

The SESAMES Awards, part of Trustech, are a competition that showcases innovation and provides media exposure. The Sesames Awards are given to the best technological innovations in the trust-based technologies industry. At the 16th edition of the SESAMES Awards at the Automobile Club de France in Paris from November 2011, Simartis was the winner of Best innovation for the Best Banking/ Retail/ Loyalty Application with Bubble. Bubble by Simartis is a completely new way of reaching out to customers. MNOs can create their own campaigns through customized targeting by using rich content, as well as a SIM App with a great user experience, carefully crafted for their audience’s buying needs. See all the 16th edition’s winners here.
November 25, 2011
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