Kyiv, Ukraine / Bucharest, Romania - March 2026
Simartis and lifecell are pleased to announce the technology partnership through the introduction of Simartis’ comprehensive eSIM solution, including all associated service interfaces as part of lifecell’s ongoing digital innovation roadmap. This collaboration further reinforces lifecell’s long-standing commitment to offering fully digital, flexible, and customer-centric connectivity services aligned with the latest global standards.The initiative is designed to support future enhancements of lifecell’s subscribers to benefit from modern, digital-first activation experiences eliminating the need for physical SIM cards and enabling a seamless, secure, and intuitive onboarding process. By integrating Simartis’ robust eSIM ecosystem, lifecell expects to optimize operational efficiency, strengthen service agility, and accelerate the rollout of new digital capabilities in response to growing customer demand.
“Digital connectivity has long been a priority for lifecell. As the first operator to introduce eSIM technology on the Ukrainian market, we continuously invest in the development and improvement of this service.
Our collaboration with Simartis is part of this ongoing effort and focuses on evaluating additional technological opportunities that may support future enhancements of secure and seamless activation journeys, in line with our broader digital transformation roadmap” - stated Bohdan Dubovskyy, Head of Consumer Business at lifecell.
Simartis underscored the partnership’s strategic value:
“We are honored to collaborate with lifecell on their transition toward next-generation digital connectivity. Our eSIM platform is designed to provide a secure, scalable, and intuitive foundation that enhances both operational performance and customer experience. We look forward to supporting lifecell as they continue to implement new digital capabilities and expand their service offerings,” said Alexandru Voiculescu, CEO & Founder of Simartis.
Moving forward, both companies intend to build on this collaboration by introducing additional enhancements to lifecell’s digital service portfolio, supporting future advancements in customer experience, device management, and next-generation connectivity services.
About Simartis
Simartis is a global provider of telecom software solutions, specializing in SIM & eSIM technologies, Remote SIM Provisioning, Device Management, and SIM Applet Development. With over 20 years of expertise and GSMA-compliant platforms, Simartis enables mobile operators worldwide to accelerate digital transformation and deliver secure, intelligent services.
About lifecell
lifecell is a Ukrainian electronic communications operator that delivers mobile communication and data transfer services powered by high-speed internet. With lifecell, users of smart devices can access attractive tariffs and a diverse selection of services. Committed to innovation, the company fosters an ecosystem aimed at developing smart cities and offers a wide range of solutions for the B2B segment: Big Data-based tools, universal solutions for automating marketing campaigns, cybersecurity services, business remote monitoring, and IP telephony. As of the end of Q3 2025, lifecell serves 9.8 million subscribers.
